A 30-second ad during the Super Bowl is the holy grail of advertising. It's extremely expensive — about $5 million — but it does get tens of millions of viewers, so you better make that time count.
So what would happen if you used that time to show a 30-second clip of a potato with the word "advertisement" written on it? Well, it's not hard to guess: failure. Utter and complete failure.
According to its own testimony, party game Cards Against Humanity learned that the hard way when they spent all their money on a Super Bowl ad slot, hired an expensive agency to develop the ad, then fired that agency two days before the game, and decided to go the potato route. Read more...
More about Videos, Advertising, Super Bowl 2017, Potato, and Cards Against Humanityfrom Mashable
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